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Introduction

Sometimes traders or service providers use business methods that limit consumer choice or manipulate prices in the market. These practices may force consumers to accept unfair conditions while purchasing goods or services.

To prevent such conduct, the Consumer Protection Act, 2019 defines and prohibits restrictive trade practices.

Meaning / Definition

According to Section 2(41) of the Consumer Protection Act, 2019, a restrictive trade practice means a trade practice that manipulates prices, delivery conditions, or the flow of supply of goods or services in the market, in a way that imposes unjustified costs or restrictions on consumers.

The definition contains two parts:

  • The first part explains the general meaning of restrictive trade practice.
  • The second part provides examples of such practices.

Modes or Types

Delay in Supply Leading to Price Increase

A restrictive trade practice may occur when a trader delays the supply of goods or services beyond the agreed period, and this delay leads or is likely to lead to an increase in price or charges.

In such situations, the consumer may be forced to pay:

  • the price of goods at the time of delivery, or
  • the charges for services at the time the service is provided.

If the delay is caused by the trader and results in higher payment by the consumer, it may amount to a restrictive trade practice.

Bundling of Goods or Services

Another example is bundling, where a consumer is forced to buy one product or service as a condition for purchasing another.

In this situation, the consumer cannot purchase the desired goods or services unless they also purchase something else.

This practice forces the consumer to buy goods or services that they do not need or are not interested in.

Distinction / Comparison

BasisRestrictive Trade PracticeUnfair Trade Practice
NatureRestricts consumer choice or manipulates supply and priceUses misleading or dishonest methods to promote goods or services
ImpactImposes unjustified costs or conditions on consumersMisleads consumers through false or deceptive practices
ExampleForcing consumers to buy additional goods (bundling)False advertisement about product quality

Practical Example

A cable television company informs customers that they can subscribe to a popular sports channel only if they also subscribe to a large package of other channels.

This forces consumers to pay for channels they do not want, and therefore may amount to a restrictive trade practice.

Summary

  • Restrictive trade practice is defined under Section 2(41) of the Consumer Protection Act, 2019.
  • It refers to practices that manipulate price, delivery conditions, or supply of goods or services.
  • Such practices impose unjustified costs or restrictions on consumers.
  • The Act provides examples such as delay in supply leading to price increase and bundling of goods or services.
  • Bundling forces consumers to purchase unwanted goods or services.
  • The purpose of this provision is to ensure fair market practices and protect consumer choice.